Marketplace  

The metro market changes frequently, making close cooperation with customers mandatory for an equipment vendor’s success. ADVA Optical Networking sees the development of new optical and Ethernet products as crucial – not just for the sake of cutting-edge technologies, but to discover advanced and more cost-effective solutions to solving customers’ problem sets. ADVA Optical Networking couples technology know-how with adaptability, flexibility, and an intense focus on our metro market customers. This is key to our success, because as new trends develop, ADVA Optical Networking adeptly adjusts and continues to lead at the forefront of the market.

ADVA Optical Networking ’s Optical+Ethernet networking solutions enable carriers and enterprises to offer competitive services and applications with a low total cost of ownership, independent of the existing network infrastructure.

Metro core and regional networks

In this segment, it is especially important that ADVA Optical Networking  offers a best-of-breed, high-speed networking solution. ADVA Optical Networking ’s  products are characterized by their extreme flexibility and scalability, two critical requirements for success in this market sub-segment. 

Metro access networks

Carriers sell data, storage, voice, and video services with various access technologies to enterprise customers. ADVA Optical Networking offers a broad range of technologies and access solutions. Access networks represented the most important sub-segment of the metro market in 2004. The combination of optical and Ethernet technologies plays a major role in driving an anticipated future average annual market growth.

Private enterprise networks (customer premise)

The significant demand for a wide range of high-speed data storage and corporate connectivity solutions drives this market sub-segment. Company-owned and managed networks are the smallest sub-segment of the metro market. Due to the trend of outsourcing to carriers, this remains a critical influence to a carrier’s managed services.